INNOQ Technology Lunch: Vom Vibe Coder zum Agentic Engineer 👉 11 May 12:15
We turn your ideas into unique services.
Together with Movacar, INNOQ conducted a 4-day Design Sprint, in order to get valuable and real user feedback regarding the envisioned business case for the start-up.
In order to counter the growing overhead costs that are incurred at INNOQ each month for travel expense accounting, four INNOQ employees simply built an SaaS solution themselves, laying the cornerstone for the Reisekostengorilla.
In our view, a mature product can be developed only when design and development work hand in hand. That is why we have developed modules that permit a unique approach. With methods that exert their effect at just the right point in time – from the first vague idea to the finished product; methods that from the very start incorporate user groups and accelerate processes.
Do you have questions about digital product development? Here you will find answers to questions we are frequently asked.
Digital product development is the process of turning an idea into a market-ready digital product – from the initial vision to working software. It encompasses discovery, design, prototyping, development, testing, and continuous improvement. We guide this process holistically, with design and development working together from the very start.
A Design Sprint is a structured four-day workshop where we collaboratively prototype a product idea and test it with real users. It is especially valuable when you want to validate whether an idea will work before investing time and money in full development. The result is a tested prototype and concrete insights into the strengths and weaknesses of your idea.
It depends largely on scope and starting point. Individual modules like a Vision Day or Design Sprint take one to four days. An MVP project typically runs over several months. We clarify this together in an initial conversation and recommend the approach that fits your timeline and budget.
Users are at the center of everything we do – from the very beginning. During discovery phases, we conduct interviews and tests to understand real needs. During active development, Continuous Discovery ensures that insights from user tests feed directly back into the development cycle. This is how we build products users actually want and use.
Continuous Development refers to the ongoing software development process – iterative, test-driven, and with regular releases. Continuous Discovery runs in parallel, describing the ongoing user research, hypothesis testing, and integration of feedback into product planning. Keeping both processes in sync is essential for products that deliver the desired outcome.
Knowledge transfer is an integral part of how we work. We document decisions, train your team throughout the project, and work in a way that enables you to continue independently after we leave. Your independence from us is our goal – not lasting dependency.
Now the actual development process can begin. However, ensuring that a really good product comes out at the end requires not only software development (continuous development) but also user tests and validation (continuous discovery). And it is even more important that they both take place in synch. We use all our experience to make sure they do: Forward-looking concept work takes place parallel to and in concert with development. And, of course, UX experts are part of the product team. The features conceived are developed right away and then tested. The feedback from the tests flows back into development without delay. That ensures that every development provides the desired outcome. And that the time is soon at hand for the now-we-deliver module!